Our Sponsor BC.Game - Crypto Gambling, Cockfighting and now Pornography

There was a time when Leicester City Football Club prided itself on being a family club. A football club rooted in it's multicultural community, that understood its responsibilities extended beyond the football pitch. The latest chapter in Leicester City’s increasingly embarrassing association with gambling company BC.Game has arrived, and it’s quite something if you didn't already know.

The club’s shirt sponsor has announced adult film star Eva Elfie as its latest brand ambassador, promoting the partnership through an online provocative and gawdy advertising campaign. They describes her as an international content creator and esports personality. Which is a rather convenient way of overlooking what she actually does.