This Isn’t a Price Freeze — It’s a Reality Check Leicester Are Failing
29.03.26, 13:39 Updated 29.03.26, 15:40 3 Minute Read
Andy Moore
Let’s drop the polite language for a second.
What Leicester City have done isn’t generous, and it certainly isn’t fan-focused. Calling it a “price freeze” is clever PR -but in reality, it’s asking supporters to keep paying near-Premier League prices for a club that’s already fallen into the EFL Championship and is now flirting with dropping into EFL League One.
That’s not stability. That’s delusion. “Frozen” at what, exactly? Frozen at Premier League levels.
That’s the bit they don’t shout about. Fans aren’t being protected from rising costs; they’re being locked into a pricing model that no longer matches what’s on the pitch.
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Andy Moore Editor