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Opinion

This Isn’t a Price Freeze — It’s a Reality Check Leicester Are Failing

The news that Leicester City have frozen their ticket prices for the 2026/27 season would normally have been a welcoming sight for Foxes fans, but with the path looking likely to lead to League One, why are the club offering up Premier League prices for a wildly different product? The old proverb 'You reap what you sow' is very, very apt!!

29.03.26, 13:39 Updated 29.03.26, 15:40 3 Minute Read

Andy Moore

Andy Moore

Let’s drop the polite language for a second.

What Leicester City have done isn’t generous, and it certainly isn’t fan-focused. Calling it a “price freeze” is clever PR -but in reality, it’s asking supporters to keep paying near-Premier League prices for a club that’s already fallen into the EFL Championship and is now flirting with dropping into EFL League One.

That’s not stability. That’s delusion. “Frozen” at what, exactly? Frozen at Premier League levels.

That’s the bit they don’t shout about. Fans aren’t being protected from rising costs; they’re being locked into a pricing model that no longer matches what’s on the pitch.

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